Friday, September 05, 2014

Sanders' national sales rise on strength of nostalgia, taste of home

The company best known perhaps for its bumpy cake has had a recent journey to success that’s been anything but.

Sanders bounced back from near-oblivion to a become growing national player in desserts and candy. 

The confectioner, also known for its ice cream and hot fudge topping, has seen double-digit sales growth over the last three years, fueled in part by native Michiganders buying the products they remember from their childhoods...

READ MORE in the Detroit Free Press

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