A LIFE REMEMBERED

OLLIE FRETTER

The colorful founder and president of the old Fretter appliance and electronics store chain whose zany commercials endeared him to a generation of local television viewers, died June 29th at his home in Bloomfield Hills. He was 91.

Ollie Fretter was very much the public face of his chain. His TV pitches included the memorable pledge, “I’ll give you 5 pounds of coffee if I can’t beat your best deal.” The Free Press noted in a 1996 article that Fretter’s “Ollie Oops” sales on dinged and dented merchandise were a penny-pincher’s delight.

READ MORE in the Detroit Free Press

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